乡村节庆中游客个体文化资本发展的形态与机制研究——基于潭头李花文化节的案例分析Forms and Mechanisms of Tourists' Cultural Capital Development in Rural Festivals ——A Case Study of the Tantou Plum Blossom Cultural Festival
赵洺
摘要(Abstract)：
当前乡村文旅融合发展呈现加速节庆化趋势，但乡村节庆能否为游客带来文化资本收益及其作用机制仍有待进一步阐释。以游客个体文化资本发展为核心分析视角，可有效拓展乡村节庆文化效益的研究边界与理论维度。基于个案研究方法，选取福建省福安市潭头镇李花文化节为研究案例，采用半结构式访谈、参与式观察和资料分析等方法收集资料，考察游客在参与过程中的个体文化资本发展形态及影响因素。研究发现：游客参与乡村节庆能够在一定程度上促进具身化、客观化和制度化三种形态的文化资本发展，其中具身化文化资本表现最为丰富，客观化文化资本次之，制度化文化资本相对有限。游客个体文化资本发展并非由单一因素决定，而是在主体前置条件、参与过程机制和节庆场域供给共同作用下形成，并体现为“匹配—激活—转化”的过程。由此可见，乡村节庆的优化不应仅以活动数量、客流规模和短期消费额为导向，而应聚焦乡村文化与乡村节庆的深度融合，围绕游客文化资本发展进行系统设计，促进乡村文化资源活化与再生产，提升游客文化资本收益，支撑乡村文旅高质量可持续发展。
关键词(KeyWords)： 乡村节庆;文化资本;游客体验;非正式文化教育;乡村文旅
基金项目(Foundation): 教育部人文社会科学青年基金项目“中国化序列音乐的美学价值与海外传播研究”(24YJC760183)
作者(Author): 赵洺
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